Previous |  Contents | Next Download the eBook If the first time you think about me is when you realise I’m blocking the sale, too late! Some years back there was a young man called Nigel working at Queensberry. He was about to get married, and that's how the following exchange got started. It prompted me to write a post in which I said that, to hear people talk, you’d think that only two people are involved in buying a wedding album – the bride and her mother. Same with portrait shoots, I was sure. I couldn't imagine To View More >>

Previous |  Contents | Next Download the eBook Model yourselves on people who’ve built long, profitable careers — those who get as much fun out of making a sale as taking a picture. Predictions Here are some predictions for you: Over the course of your career new cameras and technology will continue to make it ever easier for anyone to take a half-decent picture and share it with their friends and family. Even so, many people will continue to make a good living using skills that they share with most people on the planet (not just photography — writing, cooking, To View More >>

Previous |  Contents | Next Download the eBook "They’re proud of their family or their new baby. Proud of their farm, cars, horses, dogs. Proud of the party they put on for the wedding..." Pride — personal and professional We’re in the “love” business, yes, but we’re in the pride business too. Professional pride in your case, but with your clients it’s personal… They’re proud of their family or their new baby. Proud of their farm, cars, horses, dogs. Proud of the party they put on for the wedding — the location, the spread, To View More >>

Any serious professional will tell you that photography isn’t an easy way to make a living, and it probably won't make you rich. Even Annie Leibovitz filed for bankruptcy. Here is a piece of our story on the journey to where we are today. By Koby & Terilyn Brown. Early in 2010 Koby and I had a serious talk about the direction of Archetype Studio. Key to that discussion was figuring out what lifestyle we wanted to live. For us, photography is about passion. The need to craft memories into something emotionally tangible. It’s about freedom to go where the wind blows, and live To View More >>

Justine Ungaro is conducting a Master Class at WPPI about the challenges of setting up business in a new market. We're proud to be sponsoring her. We all know that selling albums can make you more $$, but did you know that selling albums will also make you a better photographer? It’s a hard-learned lesson that took me years to figure out, so I will try to save you time by giving it to you straight! When I started out as a wedding photographer, I didn’t sell a whole lot of albums. I was intensely focused on improving my photography skill and developing my creativity. But as the To View More >>

As told to Cate Scaglione In the photography world they’re sometimes referred to as the Texas Royalty for their dramatic aesthetic, their long-term success and their A List clientele … but spend five minutes with David and Luke Edmonson and you’ll discover they are anything but elitist. I was fortunate enough to spend time with Luke, who generously revealed the Edmonson sales ethos. With over $100k in album sales alone, their rather emotionally charged sales approach might come as a surprise, often counterintuitive to our industry’s professed sales strategies. To View More >>

Welcome to the second interview in our series featuring clients whose businesses are thriving despite the current economic climate. Click here to read the first interview with Christian Oth. In the same year they had their first child, Chris and Darcie Siiteri started their Austin (Texas) photography business, Innovative Photography. Fifteen years later they’re still at it and doing better than ever. I gave an initially nervous Darcie an early morning call to chat about how they approach their album sales, and what they do to ensure their clients have an amazing experience and to foster relationships To View More >>

Like many good things Musée begins with a story. In fact it begins with three stories, and the real magic is how they weave together... The first begins several years ago with a traveller on a bus in Spain, who strikes up a conversation with the woman sitting next to him. They like each other enough to introduce themselves. He's a wedding photographer from the far side of the world, in Spain on a scholarship. She's a paper conservator living in England, home to visit her family in Barcelona - and as it turns out, later, in love. The photographer and the conservator like each other enough to swap To View More >>